Jacquemus pops up at 10 Corso Como in Seoul
Paris-based luxury fashion brand Jacquemus has opened a pop-up store within the Cheongdam-dong, Seoul, outpost of Milanese concept boutique 10 Corso Como, owned by Italian fashion entrepreneur Tiziana Fausti since last year.
Samsung Construction and Trading Corporation (Samsung C&T) handles the 10 Corso Como business in South Korea, where the retail brand operates two locations in the country’s capital.
The pop-up will remain open on the third floor of the Cheongdam-dong boutique until December 19, local media said.
Leathergoods and limited-edition hoodies, so far only otherwise available via Jacquemus’ online store, all feature within the retail space.
A spokesperson for 10 Corso Como in Seoul told reporters: “In order to strengthen communication with millennials and generation Z, we have opened a Jacquemus pop-up within the store for the first time. The brand is emerging as a rising star and 10 Corso Como plans to increase the number of successful incubation cases in Seoul by continuing to discover and spotlight brands which we believe have potential.”
Following Ms Fausti’s acquisition of the company, the retailer relaunched in its home country during Milan Design Week in September.
Image: 10 Corso Como.
