Bulgarian brand By Far pops up in Paris
Sofia, Bulgaria-based footwear and accessories brand By Far recently popped up in an exclusive retail space on the ground floor of the Galeries Lafayette Haussmann department store in the French capital.
A curated selection of leathergoods, including handbags and belts, are presented within an area specially designed by Paris-based, Cameroonian artist Enfant Précoce, alongside what the brand described as its new range of “sustainable” knit accessories.
By Far said the co-created space represented its “colourful, sensual and sensitive” universe. A wishing station has also been incorporated into this “dreamlike world”, whereby partakers might potentially win a surprise gift to take home with them.
The pop-up will remain open until January 31, 2022.
Image: By Far.
