Record sales for BMW despite Rolls-Royce dip
15/01/2018
Total global sales for the year were 2,463,526, a 4.1% increase compared to 2016. This was led by growth of 4.2% from the BMW brand, which makes up more than 80% of the group’s total sales.
The news was less positive for BMW’s luxury Rolls-Royce brand, which saw sales fall 16.2% to 3,362. The group said this result came as a result of the absence of the Phantom from the market due to a model-changeover and due to “unsettled market conditions” in the Middle East.
By region, total BMW group sales increased 0.9% in Europe and 13.6% in Asia, but fell 2% in the Americas.
Image shows the BMW i8 Frozen Black edition (credit: BMW).
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