Lanxess and BMW steal the show on the first day at I - leatherbiz: Lea Leatherbiz

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Lanxess and BMW steal the show on the first day at IILF

01/02/2016
Lanxess and BMW steal the show on the first day at IILF
Leather chemicals manufacturer Lanxess attracted a large crowd to its stand at the 2016 India International Leather Fair by unveiling as the centrepiece of its display a kingfisher blue BMW i8.

The great and the good of the Indian leather industry queued up to see the car and to have their photographs taken beside it. It was something of a coup for Lanxess and perhaps showed a high level of understanding of how to appeal to the local audience.


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