European demand drives record August for BMW

11/09/2015
The sales director of BMW Group has admitted the “normalisation” of the Chinese market has created some headwinds but said he is confident global sales growth will continue.

The group reported record August sales result with deliveries of BMW, Mini and Rolls-Royce vehicles totalling 156,437 for the month, an increase of 7.2% compared with the same period last year.

It’s also been the company’s best ever first eight months with year-to-date sales up 7.4% (1,429,390).
The BMW brand increased sales by 7.6% in August, with a total of 135,735 vehicles delivered to customers. Sales for the year-to-date rose 5.5% to 1,215,298.

“Whilst the general economic situation remains challenging in some markets, we are consistently selling more vehicles than ever before around the world,” said Ian Robertson. “We are seeing excellent rates of growth in Europe, while many Asian markets and the NAFTA region are also developing very positively.

“With exciting new models like the 7 Series and the BMW X1 still to come this year, I remain confident that our current global sales growth will continue through 2015.”