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Brazilian Leather appeals to younger audience with social media launch

14/08/2015
Brazilian Leather appeals to younger audience with social media launch
‘Brazilian Leather’ has launched a Facebook and Instagram account to bring its story to a wider audience.

Coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), the Facebook page will include updates on projects such as Design na Pele and Usamos Couro.

CICB president José Fernando Bello said: “Leather is a noble material, symbol of good taste and finesse. Some generations carry it with them, and have always consumed leather. There is a younger audience, however, that needs and wants to be informed before forming their opinion on the subject."

World Leather also has a Facebook account, which we update with news and synopses of our market intelligence reports.
 

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