Fendi and the Florence artisans: full story
The flow of features from World Leather December-January onto the redesigned and revamped leatherbiz website has continued with an article about luxury brand Fendi and Florence-based artisan leathergoods producer Fratelli Peroni.
Peroni’s craftspeople are experts in a traditional Florentine technique called ‘cuoietto artistico fiorentino’, which involves dipping leather into warm water to make it “elastic and malleable”, placing it onto a mould and leaving it to dry for eight hours.
This results in leather that is rigid enough to hold the shape the skilled artisans give it and produces leathergoods that require no stitching.
When Fendi decided to celebrate traditional craftsmanship from all of Italy’s 20 regions for a special-edition collection of its Baguette bag, it decided that Fratelli Peroni was the ideal representative of Tuscany and commissioned it to make one of the bags using ‘cuoietto artistico fiorentino’.
The full story is now available on leatherbiz as well as in the magazine.
