Lotus joint-venture to ‘fill the gap’ for China’s growing wealthy
17/04/2015
The JV will produce and sell Lotus cars as well as provide after sales services, leveraging on the incentives offered by the Fujian provincial government.
Dato’ Abdul Harith Abdullah, CEO of Proton, Lotus’ holding company, said: “The automotive market in China is the single largest in the world today, and is still growing, therefore it is only natural for an established iconic company like Lotus to embark upon the possibility of expansion, venture into the market and seek the available opportunities, in light of the keen interest shown by the many enquiries received. It is very difficult to ignore the market and Lotus will fill the gap in providing a lifestyle alternative to the growing demands of the affluent and market conscious local community.”
Lotus announced 55% increase in car sales for its 2014/15 financial year and appointed 36 dealers.
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