Porsche appeals to the US with $100m ‘experience cen - leatherbiz: Lea Leatherbiz

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Porsche appeals to the US with $100m ‘experience centre’

12/05/2015
Porsche appeals to the US with $100m ‘experience centre’
Porsche has opened a $100 million experience Center (PEC) and in Atlanta, US, the carmaker’s largest investment outside Germany.

The facility is complete with a driver development track, classic car gallery, restoration center, and driving simulator lab.

The centre has been designed as a destination for the public, including automotive enthusiasts and Porsche customers.

Porsche chairman Matthias Mueller said: “We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

An estimated 30,000 guests are expected to visit the centre each year.

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