Daimler says Mercedes will outsell rivals in China - leatherbiz: Leadi Leatherbiz

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Daimler says Mercedes will outsell rivals in China

10/07/2014
Daimler says Mercedes will outsell rivals in China
Mercedes-Benz owner Daimler has said it expects the brand to overtake rivals Audi and BMW by number of cars sold in China by the end of this year.

Its sales volume has been lower than BMW and Audi in the country since 2012.

It presented a strategy in August that included plans to launch 20 new or upgraded models in China over two years.

Board member Hubertus Troska said: "We are learning to understand China better and using that in our product development. We were a bit behind in that area.”

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