China: Mercedes museum planned to boost flagging sales
24/09/2013
The museum will be the first by a foreign luxury carmaker in China and follows a series of attempts by Daimler-owned Mercedes to boost its performance in the country, where it is outsold by Audi and BMW two to one.
"Chinese consumers are extremely brand conscious and value those names that can display a rich tradition and long history," a spokesman for Daimler said.
More than five million people have visited the Mercedes-Benz Museum in Stuttgart since it opened in 2006.
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