Coach appointments will push ‘house of leather’ mess - leatherbiz: Lea Leatherbiz

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Coach appointments will push ‘house of leather’ message

14/10/2015
Leathergoods brand Coach has appointed a senior vice-president of public relations and head of creative studio to focus on “elevating the brand message globally”.

Caroline Deroche Pasquier joins in the PR role from LVMH, where she has been the Worldwide Communication Director for Givenchy.

Jo Baldwin joins to lead the studio from Net-a-Porter, where she was executive creative director.

Coach CEO Victor Luis said, “The appointments of Caroline Deroche Pasquier and Jo Baldwin are the latest steps taken to broaden our organisational capabilities as we execute Coach’s transformation across product, stores and marketing.

"Caroline and Jo will play key roles in messaging the brand’s emergence as a modern luxury house of design, building upon our heritage as America’s original house of leather.”

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