Coach’s ‘transformation’ hitting the right notes with consumers
26/01/2016
The US based company reported sales of $1.27 billion for the three months to December 26, 2015, which included above-expected revenues for Stuart Weitzman, the footwear brand it bought at the start of last year.
Boots in particular sold well, notably in domestic retail stores, and in spite of the unseasonably warm weather. It is integrating Stuart Weitzman into Coach as it concentrates on a “brand transformation”.
“This performance clearly reflected the brand’s strong development of fashionable, trend-right product and its growing relevance with an increasing number of consumers globally,” said Coach CEO Victor Luis.
He added: “Our international businesses posted strong growth on a constant currency basis, highlighted by double-digit increases in Europe, and Mainland China, as well as sales gains in Japan. Overall, our results continue to give us confidence that the cumulative impact of our actions will result in a return to top line growth this fiscal year and positive North American comps by our fourth quarter.”
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