Rolls-Royce unveils name of new model
13/05/2015
It will launch during the first quarter of 2016.
At the event, chief executive, Torsten Mueller-Oetvoes, said the Rolls-Royce Dawn is “a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds”.
Rolls-Royce used the name Dawn at the start of the 1950s, but only ever applied it to 28 special-edition drophead vehicles between 1950 and 1954 (see image). At a time when the company began to bring to market models with factory-built bodies, it used the name Dawn for coach-built cars for individual customers, ensuring “uniqueness and rarity”.
Image shows a 1952 Rolls-Royce Dawn, which has helped inspire a new model that will launch in the first quarter of 2016.
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