LVMH integrates environmental performance into brands’ growth strategies

16/11/2015
Luxury group LVMH has launched an “internal carbon fund” which each of its businesses will contribute to, calculated using the greenhouse gas emissions generated by their energy consumption in their production sites and stores.

The money will invested in energy consumption reduction equipment (LED and cooling equipment) or the production of renewable energy.

Each company, including leathergoods and footwear brands Loewe, Berlutti and Louis Vuitton, will each contribute €15 per tonne each year starting next year.

Group CEO Bernard Arnault said: “The most beautiful materials used in viticulture and oenology, the creation of perfumes and cosmetics, fashion and leather goods and jewellery which are the heart of our business are all provided by nature. Environmental performance has been integrated into the growth strategy of all our Maisons in the same way as quality, innovation and creativity. Today respect for the environment is not only an imperative, it is also a lever that drives progress.”