Australia makes progress on Beef Language recommenda - leatherbiz: Lea Leatherbiz

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Australia makes progress on Beef Language recommendations

08/03/2018
Meat & Livestock Australia (MLA) has said the country’s beef industry is pressing ahead with the implementation of the recommendations of the Beef Language Review, the findings of which were published in June 2016.

The review was initiated by the Peak Industry Councils: Australian Meat Industry Council (AMIC), Australian Lot Feeders’ Association (ALFA) and Cattle Council of Australia (CCA). It examined the impact of developments in science and technology and growing consumer understanding on the language used by the Australian beef industry.

MLA revealed that of the 46 recommendations it gave, 12 have already been actioned. This has included the implementation of the Eating Quality Graded (EQG) cipher, which gives brand owners the option to pack and label beef according to “consumer eating quality outcomes”. 

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