Australia agrees changes to the ‘Beef Language’ - leatherbiz: Leading Leatherbiz

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Australia agrees changes to the ‘Beef Language’

13/04/2017
The language used across all elements of Australia’s beef industry will be modernised to ensure greater consistency and to better reflect consumer requirements.

The changes follow the Beef Language Review, which was initiated by the Peak Industry Councils: Australian Meat Industry Council (AMIC), Australian Lot Feeders’ Association (ALFA) and Cattle Council of Australia (CCA). It examined the impact of developments in science and technology and growing consumer understanding on the language used by the Australian beef industry.

The ‘Beef Language’ was developed in the 1980s. Since then, enhancements have been made but the review suggested that a wider adjustment was required to ensure that it continues to serve the needs of both international and Australian customers. 

A working group involving AMIC, ALFA, CCA and Meat & Livestock Australia (MLA) has now reached a consensus on the changes required and will takes steps to implement them. 

Related stories:

MLA revises cattle slaughter forecast for 2018 03/05/2018
Australia makes progress on Beef Language recommendations 08/03/2018
Australia’s red meat industry “can be carbon neutral by 2030” 23/11/2017
MLA seeks next generation of beef industry leaders 21/08/2017
'Downward pressure' on Australia’s cattle market 18/07/2017
MLA eyes non-discriminatory access to UK market 12/05/2017
Thinktank on European beef says ‘situation is alarming’ 10/05/2017
MLA expects drop in slaughter in 2017 18/04/2017

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