Demand for DB11 helps Aston Martin to record year
02/03/2018
After a pre-tax loss of £163 million in 2016, a quarter of a billion pound turnaround saw the company achieve a pre-tax profit of £87 million last year.
Aston Martin also recorded its highest unit sales in nine years, which the brand attributed to strong demand for its DB11 model (pictured), as well as from North America, the UK and China. It delivered 5,098 wholesale units, while global retail sales increased 58% to 5,117.
Dr Andy Palmer, Aston Martin president and CEO, said: “The financial turnaround of Aston Martin is now complete, which enables us to drive further improvements across the business as we maintain our new launch schedule and continue delivering on the Second Century Plan. The outstandingly positive reaction to our new models gives us confidence that we will deliver further performance improvement in 2018.”
Image courtesy of Aston Martin.
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