Aston Martin continues investment in China with new brand centre
25/10/2018
The site, which the group refers to as the ‘House of Beautiful’, showcases Aston Martin’s products, experiences and brand collaboration. It includes vehicle displays, space for entertaining and a lounge area for visitors. It will host design master classes, photography exhibitions and other events.
The new brand centre is part of Aston Martin’s trade and investment programme in China. This five-year plan was announced by Aston Martin CEO Dr Andy Palmer during a visit to the country earlier this year.
Speaking at the grand opening, Aston Martin’s chief creative officer, Marek Reichman, said: “The House of Beautiful mixes local culture, art, and shopping – delivering a truly luxurious experience. The new brand centre is part of an investment plan to strengthen our brand visibility to increase sales performance, which will further improve Aston Martin’s market share in this key market.”
Image credit: Aston Martin.
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