Change of name for Coach group
16/10/2017
The change of name will allow the group to differentiate itself from the Coach brand, which will retain its name.
The move comes as the group seeks to transition into a multi-brand organisation following the acquisition of high-end footwear brand Stuart Weitzman and accessories brand Kate Spade.
Victor Luis, chief executive of Coach Inc, explained: “Our brands are built upon the shared values of optimism, inclusivity and innovation. We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow. In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”
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