Pineider pens new Asian story with first standalone store

07/10/2021
Pineider pens new Asian story with first standalone store
Florentine writing instruments and leathergoods brand Pineider, founded in 1774, recently opened its first standalone store in Asia inside Singapore’s Marina Bay Sands complex.  

Pavarotti, Giorgio Armani, Elizabeth Taylor, Napoleon and Lord Byron are among some of Pineider’s past and present clients.  

Alongside writing accoutrements, the 35 square-metres boutique will feature leather articles including the company’s ‘passion boxes’, designed to store and display items precious to collectors including jewellery and watches.  

A spokesperson commented: “The opening of the Singapore mono brand boutique confirms the visibility and success Pineider has achieved globally and the confidence the brand has in Singapore’s luxury market.” 

South Korea, India and Vietnam are next on the company’s agenda, according to reports.  

Image: Pineider.