Around €1.6 million will provided by public money, with an additional €1.4 million from local tanners, according to local reports.

Tuscany’s president, Eugenio Giani, described the industry as “a source of pride for all of Tuscany”.

Giulia Deidda, president of Poteco, said the agreement was “an important injection of confidence for the tanning industry” at a time when business has slowed due to the pandemic.