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LVMH partners with startup event

14/04/2016
Luxury group LVMH is to be an official partner of ‘VIVA TECHNOLOGY PARIS’, an international event which aims to promote innovation and encourage startups within the luxury industry.

The event, co-organised by Groupe Les Echos and Publicis Groupe, will run from June 30 to July 2 in the French capital and will give 5,000 startups the opportunity to talk with a wide range of international investors and business executives.

At a special “lab”, LVMH will welcome 50 startups who are working to address the key challenges currently facing the luxury goods industry, including in the fashion and leathergoods sector. These startups will be selected for their ability to build and maintain excellent customer relationships and for offering consumers ‘powerful experiences.’

“The luxury industry is at a strategic juncture with respect to digital technologies, and an essential part of this transformation is recognising the importance of entrepreneurial initiative, which has always been a core value at LVMH. We’re very proud to be associated with VIVA TECHNOLOGY PARIS to help showcase the best startups in the luxury industry today, the creative young enterprises that will nourish the future of luxury,” said Ian Rogers, LVMH chief digital officer.

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