LVMH and Bocconi University launch new luxury profes - leatherbiz: Lea Leatherbiz

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LVMH and Bocconi University launch new luxury professorship

18/03/2016
Luxury group LVMH and Bocconi University in Milan have signed a five-year partnership, creating a new LVMH associate professorship in Fashion and Luxury Management, under the directorship of Bocconi academic, Emanuela Prandelli.

On announcing the development, Professor Prandelli said she views the great challenge in the luxury industry at the moment as being striking “the right balance between distance and close proximity to users”. She said this raises complex issues on how to best leverage digital technologies, which will be an important component of the teaching programme for the new professorship.



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