Long-term vision for Manolo Blahnik aftercare tie-up
Luxury footwear brand Manolo Blahnik has joined hands with London-based The Restory, an aftercare service provider which specialises in shoes, handbags, leathergoods and, most recently, clothing.
The partnership, branded Mend My Manolos, offers a full service to Blahnik’s worldwide clientele, “from standard resoling and reheeling to advanced restoration and dyeing”, which the company said demonstrates a responsible approach in support of a greener future for fashion and, specifically, high-end “investment” purchases.
London-based customers can drop off their Blahnik-branded articles in either of the footwear and accessories firm’s Chelsea or Mayfair boutiques, where staff will book services with The Restory’s atelier on clients’ behalf. Customers located outside of London will have the option to schedule collection and delivery via courier DHL.
The brand said that teaming up with The Restory - the latter’s first brand partnership, following agreements with luxury platform Farfetch and other retailers - would by extension offer Manolo Blahnik shoppers the opportunity to “extend the longevity of the promise that comes with an investment piece”.
On behalf of the aftercare company, founder and chief executive, Vanessa Jacobs, commented: “We started The Restory to make aftercare fun and stylish and as much a part of the fashion experience as buying to begin with.
“Few brands epitomise fun, style and investment-in-self better than Manolo Blahnik and we are excited to be leveraging our tech, data and craftsmanship to power aftercare for such an iconic brand, championing a sustainable approach to luxury and helping the industry advance towards a greener future.”
Manolo Blahnik chief executive, Kristina Blahnik, added: “Beautifully crafted, timeless investments to be treasured for a lifetime is what we strive to create in every pair of shoes at Manolo Blahnik.
“We are thrilled to be partnering with The Restory, a business which understands the value of artisanry and craftsmanship and which is passionate about bringing well-loved pieces back to life.
“We trust our valued and loyal customers will be delighted with The Restory’s ability to responsibly restore and update their Manolos.”
Image: The Restory. Credit: Nicole Markhoff
