UK: More cooperation in beef supply chain needed to - leatherbiz: Lea Leatherbiz

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UK: More cooperation in beef supply chain needed to stimulate demand

19/02/2016
The supply chain must continue to find ways to work together more closely to stimulate demand for beef and lamb in the UK, according to an industry round table.

Adam Quinney, chairman of industry association AHDB Beef & Lamb, said: “It’s now more important than ever that all links in the supply chain work closely together to promote beef and lamb.

Consumers want to buy quality beef and lamb that delivers consistent eating quality and we have a fantastic product, which is sustainably produced. That puts us in a very strong position.

“By working closely with industry partners, producers, processors and retailers, we can all maximise returns while maintaining robust demand.

“Roundtable meetings are invaluable in ensuring that everyone involved is working towards the same goals.”

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