EBLEX rebrand ‘will offer benefits’

08/06/2015
The English Beef and Lamb Association (EBLEX) has rebranded as Agriculture & Horticulture Development Board’s (AHDB) Beef and Lamb, part of a “wider journey that will deliver improved benefits for all levy payers”.

As part of the move, AHDB’s six sectors will each be rebranded with a new collective logo in existing sector colours, reflecting AHDB’s aim to ‘look, feel and behave’ like one organisation.

Director Nick Allen said: “Although our name and brand is changing, all of our output on behalf of levy payers – including the Better Returns Programme, research and development projects, trade and export work, market intelligence, and everything else will continue as normal.

“For those of you that follow our social media channels such as Twitter, Facebook and YouTube, you don’t need to do anything, our accounts will change name and appear in your feeds as AHDB Beef and Lamb”.