USMEF announces “aggressive” pursuit of new customers following 2015 beef declines
09/02/2016
“There is no question that 2015 was a challenging year for red meat exports, with several economic headwinds taking a toll,” said Philip Seng, chief executive of the US Meat Exporters’ Federation, on releasing the statistics. “But with production increasing in the year ahead we cannot afford to dwell on these circumstances or back away from our commitment to the international markets. We must continue to find innovative ways to differentiate US products, win back market share and regain momentum for exports in 2016. That means aggressive pursuit of new customers and new opportunities, in both emerging and established markets.”
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