Fast-growing Burberry sees opportunities in men’s shoes
20/05/2015
This was driven by investment in new stores in flagship markets, digital infrastructure improvements (upgraded mobile site and China fulfilment), increased marketing and a focus on UK-made trench coats, it said.
It highlighted shoes as an ‘area for opportunity’ in its men’s accessories segment, which currently comprises about 20% of total accessories revenue.
During the year, Burberry opened 16 mainline stores and closed 17, bringing the total to 214. Seven of these were airport stores, predominantly in Europe, “capitalising on the opportunities we see in travel retail”.
It is planning to “elevate the portfolio” in China and other parts of Asia Pacific, including South Korea.
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