‘Britishness’ is key for growing Burberry
Luxury brand Burberry has reported sales in the first quarter grew 8%, with double-digit growth in EMEIA (Europe, the Middle East, India and Africa).
There was high single-digit growth in the three months to the end of March in Americas but low single-digit decline in Asia Pacific.
Sales fell in Hong Kong, which it describes as “a challenging luxury market”.
CEO Christopher Bailey said the group has “exciting plans” for the year ahead. He added: “We are pleased with our performance in this first quarter, with retail sales up 8% underlying and 6% comparable sales growth. This reflects our ongoing emphasis on serving our customers ever more effectively on and offline, and continued innovation in design and marketing – particularly around the iconic, British-made products that performed so well in the period.”
Burberry recently announced that three-quarters of leather by volume is sourced from tanneries holding Leather Working Group certification. It said in an investors’ statement: “Burberry has worked with these tanners to help them become more efficient in how they use chemicals and water in their processes.”
