Salvatore Ferragamo plans to build on its “detailed action plan” launched last year to strengthen the brand through a focus on leather.

For footwear, it will "maintain a clear product selection", enhancing distinctive footwear families. 

It broadened the Hug collection of bags and added new styles such as the Soft bag. It will add extra lines with new shapes and refined details.

It has grown storytelling through the integration of AI technologies and will introduce new tools “to sharpen reach and impact”.

It also continued to streamline its operating processes and organisational structure.

Revenues for full year 2025 amounted to €977 million, down 3.8% compared with the year before.

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