Ferragamo to push craftsmanship in a return to its roots
27/10/2025
Italian fashion brand Salvatore Ferragamo has reported flat third quarter revenues at €221 million.
The group has embarked on a shake-up to try to turn its fortunes around, part of which is strengthening its core categories of footwear and leathergoods, ”balancing heritage and innovation”.
Its marketing campaigns have a renewed focus on craftmanship and “timeless elegance”.
Positive results were driven by the North American, European and Latin American markets, which more than offset the challenging luxury goods context in Asia, said the company.
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