BMW bets on electric vehicles as sales dip
The BMW brand delivered 2.2 million vehicles to customers in 2024, 2% less than in 2023.
In Europe, the brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. It also posted sales growth in the US.
The Rolls-Royce brand delivered 5,712 units to customers (-5%) in the full year while Mini sold 244,915 units (-17%).
Despite the declines, which the group attributed to delivery stops in connection with the Integrated Brake System as well as subdued demand in China, it delivered 426,600 fully-electric vehicles, achieving BEV-sales growth of 13.5%.
Jochen Goller, board member for sales, said: “The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe.”
