Textile Exchange publishes Kering-backed report on regenerative agriculture
01/02/2022
The Regenerative Agriculture Landscape Analysis is sponsored by Kering, J Crew Group and CottonConnect and covers programmes relevant for cropping, grazing and agroforestry.
The report offers “a framework and toolkit to credibly understand, implement and describe the benefits of work in this space”, according to Textile Exchange.
Géraldine Vallejo, sustainability programme director at Kering said: “This is not the time to wait for others to take the lead – we must all invest in supporting regenerative practices as a matter of urgency. This report provides brands with a thoroughly researched and practical roadmap on how to get started."
Kering and its partner Conservation International have funded seven regenerative agriculture projects with a focus on leather, cotton, cashmere and wool. The pair are providing financial support and working with producers to share best practices.
Project developers assessed in the report include Savory (Land to Market), which has support from brands New Balance, Ugg/Deckers, Reformation, J.Crew/Madewell, Burberry, Tapestry, HD Wool, Range Revolution, Lagom Leather, Erem, Kamein Road and Fairleather.
Beth Jensen, climate and strategy director at Textile Exchange, said: “Regenerative agriculture is about growing raw materials in alignment with natural systems and Indigenous practices. It’s a complete contrast to the extractive approach that has become the norm in recent years, but it doesn’t fit neatly into a single definition or set of practices. While this can be a challenge for companies, it’s also an opportunity to lift up farmers and growers as the essential leaders in this movement.”
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