Tapestry joins regenerative agriculture movement
20/01/2022
Savory Institute’s Land to Market program works directly with farmers, ranchers and other raw material producers using Ecological Outcome VerificationTM (EOV), a protocol that measures land health and verifies whether farmland is in a state of regeneration or degeneration.
EOV was developed by the non-profit Savory Institute with Michigan State University, Texas A&M, The Nature Conservancy and others.
Coach CEO Todd Kahn said: “While our Coach (Re)Loved collection gives many of our beloved bags a second life, this newly established membership with Land to Market supports the restoration and vitality of the grasslands.
“We are committed to further reducing our environmental impacts by continuing to engage with our supply chain, and increasing renewable energy, environmentally preferred materials, and traceability.”
Brands such as Timberland, Erem and Burberry are also members of the regenerative farming initiative. Land to Market incorporates 2.5 million acres.
Image: Tapestry’s leather
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