Almost every Rolls-Royce in 2020 was bespoke
14/01/2021
Luxury car marque Rolls-Royce has said its customers requested a record amount of bespoke artistry in 2020, as clients sought “personal items of longevity”.
CEO Torsten Müller-Ötvös said: “The Bespoke Collective scaled new heights of greatness in 2020 – that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive.“Never before have we seen such levels of bespoke detailing in each commission, demonstrating that Rolls-Royce clients around the world have sought solace in creativity – commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies.
“I am proud to say that at a time when our industry is beset with widespread cutbacks, we have worked hard to safeguard every job. Protecting the artistry of our talented associates demonstrates a conscientious approach to craft; one that protects the precious skills found at Rolls-Royce and preserves them for the future.”
Almost every car created in 2020 was tailored by the bespoke division.
Leathers were specifically dyed to match owners’ visions. In one Phantom Extended, a Chinese client presented a sketch of a stallion, which was embroidered on the interior rear doors (pictured).