LVMH invests in Uruguayan luxury brand

16/01/2019
LVMH Luxury Ventures, an investment arm of the French luxury group, has taken a minority stake in luxury women’s ready-to-wear and accessories brand Gabriela Hearst.

The brand is based in New York, but its eponymous founder hails from Uruguay. Gabriela Hearst launched her brand in 2015. Its collection includes handbags, which are mostly sold direct-to-consumer. 

LVMH launched its luxury investment vehicle in 2017. It primarily invests in emerging labels that shown potential for scaling up. The company has used the phrase “already iconic” to describe the type of brands it targets.