Audi confident in strength of its brand despite sale - leatherbiz: Lea Leatherbiz

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Audi confident in strength of its brand despite sales dip

15/01/2019
Audi confident in strength of its brand despite sales dip
Automotive group Audi saw its vehicle sales fall in 2018 after what the company has described as “a challenging year”. The company delivery more than 1.8 million vehicles during the 12 months, down 3.5% compared to the previous year.

The biggest sales decline came in Europe, where the number of deliveries was down more than 13%. Sales also dipped 0.9% in North America. The news was more positive from the Chinese market, with sales in this region up nearly 11% year-on-year. 

Reacting to the results, Bram Schot, Audi CEO, said: “As expected, 2018 has proven extremely challenging with the largest model and technology campaign in Audi’s history – coinciding with the switch to the new WLTP test cycle. The positive feedback from our latest models demonstrates our brand’s strength, while we prepare for the new challenges ahead this year.”

Related stories:

Audi ‘lays foundation’ for growth in North African market 07/12/2018
Tough September for Audi amid vehicle restrictions 08/10/2018
Audi names new president of its China business 06/08/2018
China contributes to strong first half for Audi 12/07/2018
Audi chief executive arrested 20/06/2018

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