Tough September for Audi amid vehicle restrictions
08/10/2018
Total worldwide deliveries for the month were 139,150, a decline of 22% compared to the record figure achieved in September 2017.
The group said that after “above-average” sales in Europe over the previous two months, which it attributed to the sell-off of models in stock, September’s deliveries were adversely affected by “increasingly empty stores” and “restrictions in the sales portfolios”. This is primarily due to changes in the testing of vehicles due to recent emission scandals, which involved Audi’s parent company, Volkswagen.
As a result, Audi sold 55.5% fewer cars in Europe in September than in the same month of last year.
The news from other regions was more positive, with deliveries to China increasing 12.5% and deliveries to North America up 1.2%.
“We expected challenging months and are responding actively to the situation,” said Bram Schot, temporary chairman of the Audi board of management. “Week after week we once again have more engine/transmission variants in our portfolio and the feedback on our new models is very positive.”
Despite a difficult September, Audi expects full-year deliveries for 2018 to be at almost the same level as last year.
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