CICB works to correct violations of ‘Leather Law’
08/06/2017
The law forbids material or finished product manufacturers, brands and retailers from using the term ‘leather’ for any type of synthetic material. It has been on the statute books in Brazil since 1965.
CICB is carrying out a series of ‘blitzes’ across the country to ensure the law is being followed. The ‘blitz’ in Minas Gerais saw visits to over 2,000 stores, 22 shopping centres and 11 car dealerships.
It explained that the fashion and automotive retail segments were the main targets in Belo Horizonte, the state capital. It said erroneous terms such as “organic leather”, “synthetic leather” and “technological leather” were the most common violations of the law. It added that some of these errors were immediately corrected, with salespeople instructed to cross out the word “leather” on product tags.
Ricardo Michalesen, who coordinated the project, revealed that shopping centre stores registered fewer violations than street vendors. He explained that this is because of the work the CICB has already carried out with larger retail networks.
The next CICB ‘blitz’ will target Rio de Janeiro state.
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