Dubai and LVMH team up to fight counterfeiting - leatherbiz: Leading n Leatherbiz

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Dubai and LVMH team up to fight counterfeiting

20/07/2016
Dubai’s Department of Economic Development (DED) and luxury goods conglomerate LVMH have signed a memorandum of understanding (MoU) to raise public awareness on counterfeit goods. The two parties will work together to combat commercial fraud and protect the rights of trademark owners.

The MoU was signed by Mohammed Ali Rashed Lootah, CEO of the Commercial Compliance & Consumer Protection (CCCP) sector of the DED, and Laurent Marcadier, director of assets and persons protection at LVMH.

"We will work hand in hand with all competent bodies in the government and private sectors, drawing on the relevant federal and international laws against counterfeiting and with the objective of eliminating all phenomena that adversely affect the integrity of retailing in Dubai," Mr Lootah said.

“Such partnerships with brand owners and joint training programmes improve the performance of our field staff and help them detect trademark violations easily," he added.

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