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LVMH will not do business with Amazon

14/10/2016
The chief financial officer of LVMH says it is not possible for the luxury group to do business with online retailer Amazon at present.

"We believe the business of Amazon does not fit with LVMH full stop and it does not fit with our brands," said Jean-Jaccques Guiony during a conference call with the group’s investors. 

Amazon is taking steps to increase the number of fashion, jewellery and watch products available through its platform. It currently sells from brands including Michael Kors and Calvin Klein,

Mr Guiony said there is “no way” LVMH will allow its products to be sold in Amazon “for the time being”. Several luxury brands have taken a similar stance, believing the discounts offered by Amazon could damage their image.

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