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Longchamp collaborates with artist for Paris storefront

20/04/2016
Longchamp collaborates with artist for Paris storefront
Leathergoods maker Longchamp has joined forces with American artist Ryan McGinniss to decorate the storefront of their hometown store on rue Saint-Honoré in Paris.

‘Mindscapes’, a work of art from McGinniss, will provide the centrepiece for the renovation of the store, which is only a few dozen meters from the city’s Place de la Concorde.

Jean Cassegrain, Longchamp CEO and grandson of the company founder, clarifies: "Renovations of this magnitude in such a conspicuous location need something spectacular that go beyond a simple tarp. Our brand is all about the unexpected, and this completely unconventional and innovative project is a perfect example.”

Image courtesy of Longchamp.

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