Longchamp leaders love family ties
22/08/2013
Chief executive, Jean Cassegrain, grandson of the brand’s founder, whose name he inherited, said in recent comments to French media that this stability gives great reassurance to clients, suppliers and employees.
His grandfather set up Longchamp in Paris in 1948. The company now employs 2,200 people, 50% of them artisan leathergoods workers, mostly at the main production facility at Segré in the Loire region. In 2012, it achieved sales of more than EUR 450 million.
Alongside him, his sister, Sophie Delafontaine, works as the brand’s creative director and their brother Olivier heads up Longchamp’s retail activity in the Americas.
“Our strength is being able to have a long-term strategy,” Jean Cassegrain said. “We are able to think more about the generation coming after us than about publishing our quarterly results.”
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