Champs-Elysées launch will be Longchamp’s largest shop in Europe
04/06/2014
Longchamp’s newest store will be on the Avenue des Champs-Elysées in Paris, close to the Arc de Triomphe. It will occupy two floors of the building at number 77 on the famous avenue, with a total floor space of 500 square-metres.
In recent comments to media in France, Mr Cassegrain said he opened the store would be open to the public by November. Of the location, he said: “It’s one of the most beautiful avenues in the world and is frequented by Parisians and tourists alike, especially tourists from Asia, who are a very important customer group for us.”
He added that the Cassegrain family, which has had control of Longchamp since the brand was founded in the 1940s, has a connection to the Champs-Elysées; his grandmother rather a small leathergoods boutique there in the 1970s. “I can remember going to that shop to see her,” he said.
The Champs-Elysées store will be a little bigger than the one Longchamp opened on London’s Regent Street in September 2013.
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