Adidas celebrates PrimeAsia’s ‘iconic’ leather
05/01/2016
The project is the result of a collaboration between adidas, industrial designer Alexander Taylor and shoe designer Joachim de Callatay.
"Futurecraft Leather is all about creating something new and unique, out of something familiar. The obsession to create, and a deep emotional relationship with leather, is what unites adidas, Alexander and Joachim. The digitally automated milling process allows us to stretch the limits of our craft, bringing new form and function to an iconic material," said Paul Gaudio, creative director at adidas.
PrimeAsia, winner of the first Tannery of the Year competition in 2009, has announced that the time its workers spent volunteering in local communities increased 10% in 2015 to 2,812 hours, and employees raised $6,390 for the chosen Movember charity, My Breast Cancer Support, in November.
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