CICB ‘blitzes’ 4,000 business to vet retailers on Leather Law
Brazilian tanning industry association CICB has embarked on a country-wide initiative visiting more than 4,000 businesses to vet proper use of the word ‘leather’ on consumer products and educate retailers on the Leather Law, Lei do Couro.
The ruling bans descriptions such as “eco leather” or “synthetic leather”, as it deems these to be confusing.
A team from CICB, with support from Union of Leather Tanning Industries, has visited 30 cities since the start of September, handing out promotional material to the public and checking tags and communication used by retailers.
If any irregularity is found, the retailers are given advice on how to adjust the products or marketing so they comply with the law. If the retailer fails to respond, the Department for Consumer Protection and the Civil Police are informed.
“Leather is a noble article, from animal origin, elaborated through a long process, and this understanding is extremely important,” said the Union’s executive director, Janete Maino.
Executive president of CICB José Fernando Bello said the reception to CICB’s team has been positive. “Blitzes have been generating great repercussion in all cities visited, not only towards retailers but also among consumers of all ages, promoting a healthy debate on the differentiation between leather and other materials.”
The data collected during the campaign will serve as the basis for the development of Leather Law strategies across Brazil.
