Bill Amberg: no price limit for luxury leather if ta - leatherbiz: Lea Leatherbiz

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Bill Amberg: no price limit for luxury leather if tanners tell their stories well

21/08/2014
Specialist high-end leather designer Bill Amberg says luxury-level consumers are showing increasing interest in “authenticity of material”. He also said that “there is no price limit” for the kinds of leather these customers are looking for if tanners are able to explain and show that the raw material they source and the processes they follow show concerns for animals, for the environment and for people.

Speaking at the third Sustainability Forum, run by Brazilian tanning industry association CICB in Novo Hamburgo on August 21, Bill Amberg said: “Increasingly we find aniline-dyed, non-pigmented leathers are the ones that meet the needs of our customers. Shoulder cuts, for example, are popular, rather than the back or the bend and that’s because they reaffirm the authenticity of the material. We talk to them about where the raw material came from and who the tanner is and customers like to know.”

He insisted that the appetite for authenticity is very strong. The luxury goods space is “very crowded”, he added, and brands are looking for ways in which to differentiate themselves from the competition.


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