Furla’s China push looks to be paying off - leatherbiz: Leading news s Leatherbiz

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Furla’s China push looks to be paying off

18/02/2014
Italian leathergoods company Furla has predicted double-digit increases in its Chinese sales this year, after teaming up with Li & Fung owner Fung Group.

The mid-market brand wants to tap into China’s growing middle class. “We see ourselves as a door to the luxury world,” said Furla CEO Eraldo Poletto. “The middle class in China is expanding and their wealth accelerating, that’s where our growth comes from.” 

Furla’s revenue rose 7.5% to EUR 228 million in 2013.




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