Furla opens new stores in Asia
Italian leathergoods brand Furla has announced details of its latest worldwide travel retail store openings. In February 2012, the company will open two 15 square-metre leathergoods outlets with CNSC (China National Service Corporation) in China. Both areas are within leathergoods stores at gallerias in Beijing and Harbin.
“These are the first two locations within a very active travel retail programme with CNSC for Furla in China this year,” said head of travel retail Gerry Munday.
“We’ll be opening with the new spring-summer 2012 collection at both stores and are very excited and confident of the reaction from customers. China holds huge potential for the brand and we’re absolutely delighted at the response from retailers to date.”
In addition, Furla’s location at a store in Beijing International Airport is being refurbished, creating a new 20 square-metre space for the brand. The brand’s leathergoods will also be on sale in a the fashion store at Cairo International Airport from February.
In December 2011 the brand opened a wall bay with Ever Rich at the Taipei Song Shan (Songsang) International Airport, Taiwan. “This is a fabulous location for Furla,” said Mr Munday. “With over 30 daily flights to Tokyo Haneda airport and various airports in China, including Shanghai Hongqiao, Pudong, Wuhan, Fuzhou, Hangzhou, Tianjin, Xiamen, Chengdu and Chongqing, this is another great opportunity for us to develop our business with visitors to and from China.”
